8 Tips for Drone Footage in B2b Real Estate Marketing in 2024

October 20, 2024

Drones transform the commercial real estate industry by enabling marketers to capture stunning aerial perspectives.

Drone videography allows property teams to showcase large sites and buildings in an immersive new way. When creatively incorporated into marketing campaigns, drone footage can attract more investor and client attention than traditional photos.

This article explores eight impactful ways real estate companies leverage aerial drone videos to highlight amenities, development progress, and the natural beauty surrounding their listings. Each strategy aims to engage the target B2B audience through compelling visual storytelling.

The top 8 Real Estate Video Marketing Tips

Here are some ways you need to know:

  • Aerial Photography and Videography
  • One of drone footage’s most basic yet impactful uses is aerial photography and videography of properties from unique angles. Overhead views provide spatial context that standard shots cannot match.

    Real estate marketers commission a professional drone filming company in Dubai to capture stylized fly-through videos and high-res stills of build sites, floorplans, and surrounding areas investors will appreciate.

    Simply sharing these breathtaking clips on social media or property listings generates intrigue and improves visual storytelling of assets for sale or lease.

  • 360-Degree Virtual Tours
  • Drones now enable marketers to offer immersive 360-degree virtual property tours without prospective clients ever needing to visit in person.

    By capturing footage throughout development from all angles while linked to a mapping system, interactive tours allow users to click and drag around a property on their device as if they are physically present. This innovative format is ideal for high-value listings under construction or in remote areas.

    Virtual tours create a personalized viewing experience and generate valuable lead data on who is most interested even before showings commence.

  • Neighborhood Overviews
  • Neighborhood overviews using aerial drone footage are equally insightful for investors. Commissioning a corporate video production agency to capture the surrounding natural scenery, establishments, and significant infrastructure puts listings into a helpful context.

    Clients gain visual comprehension of amenities near properties like schools, hospitals, parks, and public transport links. Especially for significant developments, these regional clips reveal a comprehensive lifestyle snapshot and verified sense of investment stability.

    Including neighborhood tours complements individual property tours for an all-encompassing marketing presentation.

  • Construction Site Updates
  • Regularly capturing construction progress with aerial drone videos for projects under development creates excitement and trust with investors.

    Time-lapse sequences reveal the transformation of raw land into sophisticated structures over months. This proves clients’ capital is utilized efficiently according to the outlined timeline.

    Daily fly-bys ensure complete transparency during the build, preempting concerns that could derail the deal. Construction updates engage subscribers to a property’s social pages and demonstrate the coordination of on-site activity.

  • Unique Property Marketing
  • Specific properties offer backdrops apt for memorable marketing tactics using aerial drone footage. Luxury beachside villas may feature aerial logo reveals in customized sand shapes on private lawns.

    Large industrial facilities could unveil slogans in arrangements of decorative roof panels. 3D mapping of high-rise interiors allows floor plans to pop out visually. Creative executions produce buzz and intrigue across social platforms.

    They inspire prospects to investigate the listing further to decipher and appreciate the promotion’s hidden marketing message. Unusual angles and textures captured by drones lend a mystique to exclusive properties.

  • Property Inspections
  • With drone assistance, routine property inspections become more thorough and transparent. Administrators can efficiently survey overall conditions across the entire footprint from an aerial view in multi-building complexes.

    Drones scout hard-to-reach areas like rooftops, catch issues early, and document repairs for compliance records. Thermal cameras detect heat loss spots. After severe weather, they aid damage assessments by localizing affected zones requiring attention.

    Live-streaming fly-throughs even allow off-site managers and contractors to participate in virtual conferences to observe properties and collaboratively address any emerging problems routinely.

  • Event Marketing
  • Drone videography elevates promotional events like open houses. Aerial reveals of entire properties available for touring show scale and layouts better than maps.

    Static shots between activities maintain engagement through live streaming. Dynamic shots capture networking and demonstrations from above. Resulting clips promote how an event strengthened connections within the real estate community.

    They entice absent professionals to follow up with agents and tour upcoming virtual or in-person events. Event coverage expands the marketing reach of any property through highly shareable social videos.

  • Agent Profiles and Branding
  • For ambitious realtors, aerial videography elevates personal branding. Drone-filmed profiles showcase their expertise through tour-guided fly-throughs of notable past deals.

    These profile boosters highlight agents’ familiarity with diverse inventory across a region. When shared via social platforms, they prove an agent’s extensive market knowledge and deal-closing track record to prospective sellers and buyers.

    Furthermore, property teams may develop branded video graphics styles with consistent music and graphics for a professional organizational image. Drones help agents market themselves as innovative experts who preserve client experience standards.

Conclusion

Creative drone video applications are proving highly effective for real estate marketing teams. When designed and implemented strategically, aerial footage immerses potential buyers and tenants in a new visual experience of a property.

It allows properties to virtually speak for themselves through their natural features, layouts, and surroundings. While initially requiring an investment of resources, quality drone marketing media generates premium brand exposure that sets properties apart.

Most importantly, this innovative visual content strengthens relationships with the commercial real estate audience through a fresh perspective and interactive engagement.